here is a new song from ASAP TyY’s “It’s a New Day” and also in 2016 November reflects the brutal reality of street life—a theme that’s intensified by the unforgiving conditions at the video shoot itself,”We would only do 20-30 minutes on set shooting before getting back to base camp to de-freeze,” he adds. The chilling conditions enhanced a Jim Steel and Robert Trefois-directed video that plays up TyY’s raw, urgent delivery.
TyY and his crew shot the visuals while they were in Paris during a severe cold streak. “Myself and my manager flew out of NYC in January during a wild snow storm,” ASAP TyY tells Complex over email. “I remember my manager saying, ‘Just get my ass to Paris.’ We shot the video over three days in the freezing cold in Paris. I’m from NYC so I’m used to the cold, but this cold froze you to the core.
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